ASMR Deep-dive

ASMR or Auditory Sensory Meridian Response deep-dive

ASMR and chill

Who doesn’t know ASMR, right? It is one of the most massive growing trends in the world. We are going to talk about ASMR or Auditory Sensory Meridian Response. ASMR is so popular that it is searched on YouTube more than the terms candy and chocolate, which are two very generic terms. This should not come as a surprise considering the sudden rise in the popularity of ASMR videos that makes users feel these weird tingling sensations that give you this feeling of satisfaction and warmth. The creation of the term ASMR has been credited to Jennifer Allen who coined the term in 2010.

According to Jennifer as told to The New York Times Magazine, the feeling one gets from watching ASMR videos is like this peculiar sensation that begins with a tingling that spreads through a person’s scalp as the camera pulls back to show the marble of the earth. It then comes in a wave, like a warm effervescence, making its way down the length of the person’s spine and leaving behind a sense of gratitude and wholeness.

So what exactly are ASMR videos?

To be completely honest with you guys, there is no proper answer to this question. But as things stand at present, Autonomous Sensory Meridian Response or ASMR videos are known to trigger different types of sensations in one’s body. These triggers range from various types. The most common ASMR video that triggers people the most is the sound of whispering. Others include chewing noises, different mouth sounds, feelings of when someone who you love and care for strokes your face and hair, even unlocking a damaged padlock. These different triggers affect different people.

These ASMR videos are known to trigger different types of sensations or ‘brain orgasms’ and cover the activities that involve a lot of close and personal attention. So basically ASMR is a person’s response to his sensory experiences reacting to certain audio or visual stimuli.
Not everyone experiences the various sensations triggered by ASMR. One can know if they experience ASMR by remembering a certain color, taste, or music that made them feel the chills and undergo a pleasurable sensation. It takes people time to realize whether they experience ASMR so that is why despite the huge popularity of these ASMR videos there is still only a small percentage of the human population that is aware of the ASMR videos.

ASMR first began when some people began to experience these accidental triggers by watching some videos that were accidentally triggering these sensations. The first ASMR-related activity was carried out by Jennifer Allen when she established the ASMR group on the SteadyHealth board on Facebook. This group had a spurt of growth in memberships with different people from various spheres of life joining the group. The group membership soon spread across 6 continents. Now, these people were the first ones who did not share the videos that led to accidental triggers but those videos which specifically focused on triggering the various sensations of ASMR. The first view videos were soft-spoken women narrating. Soon the craze spread covering a host of various other triggers and led to the rise of a new batch of YouTube creators who realized that the potential of the ASMR market is huge.

Why are people obsessed with ASMR?

There is still not an exact explanation of why do people undergo or feel these certain ASMR triggers and more importantly what exactly makes up the definition of ASMR. ASMR has been linked to being a result of when the sensory information of the person gets mixed due to a certain color, music, sound, or taste that invokes these triggers.

A much more precise definition for ASMR can be a comparison of the term frisson. Frisson or musical chills is the term used to describe the sensations that are triggered by powerful music in certain people’s bodies. But Frisson is not to be confused to be the same thing as ASMR. This is because Frisson is considered to be arousing while ASMR is more likely to be relaxing and providing warm sensations.

Various psychological studies have been conducted with regards to ASMR and why only certain people feel these sensations and triggers from ASMR. According to these studies, people who get triggered are known to have higher scores on openness-to-experience and neuroticism, and lower levels of extroversion and agreeableness. There is also the case of genetics in the underlying argument of what causes ASMR in certain people but then there is still no proper or definite explanation for this.

Heather Feather is one of the popular ASMR artists on YouTube who is known for making relatable content as she can relate to what her viewers feel when they watch ASMR videos. This is one of the most common names in the world of ASMR where you can find 5.2 million other videos from different creators that are slowly making their way to the top of YouTube’s top viewerships. ASMR artists used to treat ASMR as a hobby and not as a career choice as the video they made had to be perfect. But then some ASMR artists like Gibi realized the potential of making ASMR videos and the large viewership that could be achieved with some hard work and dedication.

One problem that has risen for ASMR artists is that it has been recently reported that some people are slowly losing the sensation they feel from watching a lot of ASMR videos. This has been described as “ASMR immunity” but if the viewers take a break, the pleasurable sensations return. This has led to certain researchers describing ASMR as a sort of drug due to the sensations it provides and the requirement of a larger dose every time to get high.

I have personally not been affected by ASMR videos. Two years ago when I did not know what ASMR was, a friend of mine who got his pleasurable sensations from hearing people eat sent me one such video. Even though I did not feel anything, yet seeing the views on the video led me to research what exactly these types of videos are. And that was when I came across the sensation, ASMR.

Even though we do not know what is the science behind these reactions, ASMR videos are a feel-good factor for those who get affected by these videos. Maybe it is good that there is no such concrete evidence as to what causes these sensations and that’s what makes these videos even more due to the added mysterious factor. And that can also be credited to the growing and engaged audience. Maybe you are one of those who do not feel anything when watching these videos, but who knows that you may be just a paper-crinkling video away from becoming addicted to this new “drug”. So go to Rizzle and search for ASMR videos, and maybe you can join the quickly rising legion of ASMR addicts.

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