Most of the world’s population today cannot imagine their lives without the internet. From being a privilege when it first came out to becoming a livelihood for millions of people around the globe, the internet is a crucial part of our everyday life today. Of all that’s possible on man’s good green Internet, social media is the most popular aspect of it. It started off as a convenient way to keep in touch with friends and family across the globe but has emerged into a massive industry where people can earn from creating content on several apps. And of all the internet content out there, short videos have become a huge success and an integral part of small-screen entertainment in recent times. It started off with 6-second video clips on Vine, and without a doubt, we all wondered what could possibly be done in just 6 seconds. But today, even after the app itself has closed down, we have iconic vines that are used as references in pop culture; remember the “look at all those chickens” girl?
Vine gave the world some of the biggest content creators of today like Jake and Logan Paul, King Bach, Amanda Cerney, Lele Pons, and more. Years later, we now have well-established and successful short videos platforms like TikTok, Rizzle, Instagram Reels, and YouTube Shorts where millions of content creators establish themselves and gain a dedicated and supportive viewership. While most of these platforms give them a space to create, they often fail to provide the security that content creators need from negativity. The loudest voice in the room often drowns everything else out, which is what happens with trolls on social media. Any sort of content posted online is susceptible to destructive comments, and content creators are frequent victims of this. Such negative comments, which may or may not be related to the content itself, end up hijacking the entire post. Trolls have often had an adverse impact on people’s mental health. Sticks and stones may break bones, but words really cut through the heart.
Some of the biggest names in the entertainment industry like Zayn Malik, Jesy Nelson of Little Mix, Selena Gomez, Demi Lovato, Lorde, Olly Alexander have been cyberbullied for their race, sexuality, opinions, and more! Speaking of trolling, Demi Lovato once wrote, “When will people understand that verbal abuse is just as serious as physical abuse? How many precious lives will it take to put an end to the hurt caused by cyber abuse?” And they are absolutely right.
This is why, one of the founding goals of Rizzle, the most innovative short videos app on the market, was to build a safe space for its creators. We knew that simple surveillance would not be enough to keep the trolls away completely, they could still slip through the cracks as they do on every other social media platform. Rizzle wanted to have no negativity, not less negativity. We knew we had to come up with a fool-proof way to achieve this, and this meant taking fundamental measures in the infrastructure of the app. For this very reason, Rizzle has done away with a comments section. Take away their mouthpiece, and faceless trolls have no way of spewing hatred. But how do viewers show their appreciation and love for the content, you may ask. Through likes and video responses! The latter is a feature unique to Rizzle, designed and built to help our users forge stronger connections with one another. While the no comments aspect stops the hate, the video responses feature promotes love across the platform. This has helped us build a supportive, positive, and uplifting community of creators and viewers. Rizzlers have time and again spoken out about how much they love that there are no comments because it lets them create fearlessly, and share their opinions without any hindrance.
There’s only room for encouragement and healthy discussions here. As a leading short videos app, Rizzle boasts of, among many other worthy features, being a healthy platform for creation.