Social media creators are game-changers in the field of marketing. The notion of celebrity has expanded way beyond the mere ideas of blockbuster hits in this digital era. For instance, statistics show that 70% of YouTube subscribers say they relate to YouTube creators more than traditional celebrities. While the idea of endorsement as a marketing strategy stands the test of time, the transformation of digital space has opened up tremendous possibilities for social media creators to carve their niche.
Producing original content is indeed the soul and spirit of connecting with your audience. While keeping that as a priority, sometimes it takes more than that to achieve the goal of gaining a wider audience. That’s where collaboration comes into play.
Collaboration: A practical tool:
Collaboration is the first to-go option if you want to gain an audience organically at a higher pace and diverse. Collaboration opens up possibilities of wider engagement with people whose interest aligns with your content. But the stakes are a lot depending on the choice of your potential collaborator. When it comes to creators, there are millions of them, starting from casual smartphone vloggers and dancers to full production teams shooting TV-quality scripted content. Making the right choice from this takes dedicated research and detailed precautions.
If you look up social media, there are hundreds of creators doing collaborations every day. Collaborations often help the everyday content to be more innovative and excelling.
Collaborations between creators:
There are exciting crossovers in the area of expertise of creators that bring out content that thrust audience engagement. For instance, there are creators who specialize in gaming that often collaborate with automobile reviewers. They make content that aligns with the mutual interest of their audience. This way, you can reach out to an audience that otherwise is rarely discovered. The choice of your collaborator largely depends on your goals, the type of audience that you’re looking to get out of the partnership, and campaign specifics.
There are also collaborations between content creators of different platforms coming together, but it involves higher stakes.
But if you are a creator who already has a solid audience following and is looking for monetary incentives, then paid collaboration with brands is an effective strategy.
Brands know that there are innovative ways products can be advertised in a video. Many brands have full-time employers who are trying to work collaborations with creators. This subtle but efficient approach is cost-effective for brands and helps them nurture a valuable relationship with customers.
Popular creators are becoming trendsetters, and this is another scope that brands are looking out for.
Collaborations for every size:
There are plenty of brands out there looking out for creators to do collaborations. This means that even if you are a micro-influencer, you can still find brands because the digital world is vast and endless opportunities.
How to search for brands:
One way of achieving brand collaboration is by searching and finding brands that the other creators are already working with. While this is an awesome way of finding brands, you should also keep in mind what brands that you really like to partner with—choosing a brand that you really don’t understand or align with could attract negative traction. So prioritizing your interests is also very important.
If there is a particular brand that you would like to partner with, there is always nothing wrong with reaching out to them. You can do a background study of the collaborations that the brand has done in the past. This will come in handy during the pitch-in.
You can get in touch with these brands through direct messages on social media platforms or via a well-written email, or through form submissions on the brand websites.
There are chances that you might miss upon brands that are already engaging with your content. This happens irrespective of the size of your audience. Even if you’re a content creator with a small following, there may be brands that are already engaging with your content.
Any brand engaging with your content means a potential collaboration with that brand. A thorough search through your profile, comments, direct messages will help you find if any brands have tried to establish a communication with you.
Make use of audience engagement tools:
Another way of exploring the brands is through studying your audience. All platforms give enough options for the creators to interact with your audience, starting from comments to live interactions and polls. It is up to you to make use of these tools and collect information from the audience to help you find what you are looking for.
Understand your audience:
You’ll be having plenty of impressions on your content. But you need to figure out who is watching your videos and reading your captions. It will help you to reinvent yourself and find more opportunities. For instance, it could be a possibility that if your audience is comprised of various demographics, it means that you have a scope to search for the brands that are popular in that particular region. But remember, there is an element of trust factor that connects a creator and an audience, and it is for the best to keep it intact.
Observe industry trends:
If you have made up your mind for brand collaborations, it is essential to observe and keep up with the latest trends in the industry. The success of a collaboration is also dependent on the knowledge of the industry. In today’s age, it is important to update on an everyday basis continuously.
Creators’ collaborations take more preparation and planning than one might think. But once the right collaborations are realized, there is no stopping to your creative juice and audience engagement alike.