The Importance of Online Communities

Everyone loves being a part of a community. There’s nothing better than having a sense of belonging and being surrounded by people who share the same interests as you. 

With the conception of the internet came a slew of online communities. Just think of the number of communities you are a part of. It’s like being in the same room with people that love the same things you do, no matter how niche they may be! But, virtually. 

Now, before we get into these online communities, let’s take a trip down memory lane.

Let’s go all the way back to 2005, shall we? The interactive web, aka web 2.0, was a relatively new concept. Some even called it a new way of life. A life where you can upload your videos online and engage with millions on that video. One where you can make a huge number of friends virtually. Where you can talk to a long-lost friend via a simple exchange of messages. 

Okay, you get the point. We’ll stop here. At the time, this was revolutionary! And frankly, it still is. 

This new way of life gave way to various platforms that encouraged interaction and engagement leading to the creation of online communities.

The Golden Age of Video

Did you know that the first-ever video recorded dates all the way back to 1888? Yes, you read that right. The Roundhay Garden Scene was a 1.66-seconds long silent black-and-white motion picture.

Fast forward to more than a century later. Today, we have all sorts of video formats and platforms available that make it easy for anyone to be a part of or even build their own online communities. And what better way to introduce these internet communities than platforms that made it possible.

From vlogs, tutorials, gaming channels, parodies, reaction videos, Q/A videos, and challenges,  the content on YouTube and Vine really shaped trends today and opened up avenues for various content creators. 

Michelle Phan, Zoe Sugg, Tyler Oakley, Pewdiepie, Bethany Mota, Dan & Phill. Do these names ring a bell? If you spent a lot of time on video platforms back in the day, these names are probably a blast from the past. 

Today, the name of the game is short video, and it’s certainly here to stay. With short video platforms such as Rizzle changing the creation game, building an online community has never been more accessible. 

Creators from short video platforms have managed to build communities and engage millions of people worldwide with their content. Content that feels like a warm weighted blanket on a cold day or a friendly hug on an otherwise gloomy day. Content that make millions smile and influences an entire generation.

Speaking of influencing an entire generation, how do you think content creators could cater to a global audience? It’s simple. Apart from making creative and original content, these creators bridged the gaps and built communities for their viewers.

So, if you’re interested in building online communities and creating that safe space for your viewers, we have collated some tips for video creators that can give you a little nudge in the right direction.

Creating a Safe Space 

If you’re a creator or even aspiring to be one, then you know that creating a supportive environment for your viewers is the way to go. When you create a safe and collaborative environment through your videos, your viewers will also keep gravitating towards your content. 

Now, from a viewer’s perspective, safe creators instantly feel a thousand times better. The online space can often be negative and full of trolls. Creating that safe space will help boost the morale of creators who spend a lot of time brainstorming and creating that content.

In order to create that safe and positive space, Rizzle enables video responses rather than comments. Not only are trolls kept at bay, but this also promotes a collaborative and appreciative environment. 

Consistency is Key

As a creator, having a designated number of uploads per week or more than one upload will keep your viewers engaged with your content. Sporadic upload schedules or random uploads will eventually lead to your viewers losing interest. And we don’t want that now, do we?

If editing is something that makes the video creation process tedious and hampers your upload schedule, we have a solution for that!

With Rizzle, you can edit your short videos with basically a single touch. Rizzle helps you cut down on the tiring editing process and concentrate more on the actual content. So, say goodbye to long sleepless nights and create short videos in minutes. 

Originality Trumps Everything 

Whether it be fashion, cooking, comedy, drama, or lifestyle, having a style that’s original to you will make your content stand out. So keep it fresh and exciting. Dan Howells’s sarcasm fuelled humor, Ryan Higa’s hilarious comedy skits, or Lily Singh’s crazy parent parodies. These folks paved the way by bringing their A-game and creativity to the table and inspiring millions. 

The goal here is to create your own identity and persona which will appeal to your audience. Be true to yourself while keeping it quirky! 

You can even create a trademark intro for your channel that sums up the essence of the content you create. With Rizzle, creating channel intros is a piece of cake. You can even add music to it to make it all the more entertaining. 

Keeping it Social

This one needs no introduction. As a creator, your social media is basically an extension of your online community. You can engage with your audience via polls, live sessions, teasers, podcasts, etc. The possibilities are endless. 

Engaging with your audience via social media is a great way to attract newer viewers and retain old ones. Through social media, you can be in constant contact with your community and include them in your creation process. You can ask them what type of content they’d like to see from you and make the whole process all the more interactive.

Just try and understand your audience and go with the flow. You’ll get the hang of it in no time! And remember to keep it genuine and authentic.  

To Infinity and Beyond

The internet has given us countless opportunities that one could not fathom. You can meet the love of your life, build a career, and even become an internet sensation. The internet also gave us the opportunity to watch video content like never before. Did you know? In 2022, an average person is said to have spent 100 minutes per day watching videos.

The past couple of years is a testament to how far video has come. It has enabled us to interact with people from different walks of life, interests, and personalities rather than being restricted to the people we interact with IRL. 

So, if this blog ignited the inner creator in you, do leave us a comment with what you think is the key to building an online community. Let’s keep the conversation going!

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