What is a video podcast, you may ask? In its true, simplest form, a video podcast is an audio recording that is supported by a video element. The true hero is the audio/narration behind the content on display. By adding a video element to the audio experience of a podcast, an audience, much like yourself, can have better engagement with their preferred podcasters.
An interesting study of note was one conducted at the University College London. In the early 2000s, researchers assessed the level of trust participants had for advice delivered via video, audio, text paired with a photo, and plain text. They discovered that video elicited the highest level of trust, followed by audio. Hence, if the audience of your podcast trusts you more, the higher the chances are that your podcast is recommended.
Podcast creators can connect with their audience on a more personal, face-to-face level with video podcasts. When viewers, even digitally, gaze into the eyes of a creator, they feel more receptive to what the creator has to say. This is because we are programmed to look at faces. Thus, the video element may increase listener engagement and viewing.
In order to understand the A to Z of video podcasts, let us dive into a brief history of podcasts.
A brief history of podcasts
Let us understand a little about the evolution of podcasts and the format changes it went through over the years. Podcasts are traditionally audio-based. Dating back to the 1980s, they were at first called “audio blogging.” This was a way for anyone to impart their encounters and musings to others through audio recordings. However, because of an absence of means to convey the recordings, it required an additional 20 years before the genre became popular.
2003 was the year when people could download audio blogs to their iPods. Journalist Ben Hammersley thus coined the term ‘podcasting’. Around 2005, the word ‘podcast’ was named the word of the year by the New Oxford American Dictionary, owing to its growing popularity.
Meanwhile, Yahoo! launched a podcast search site in 2005, and the medium signed its first six-figure deal. The podcast was Mommycast, hosted by two Northern Virginia moms on topics like health and nutrition, signed with tableware brand Dixie Consumer Products.
In addition, podcasts received Oval Office approval when U.S. President George W. Bush had his weekly address delivered via podcast. In a nutshell, 2005 was the year when podcasts began flirting with the mainstream media.
Let us understand the evolution of podcasts over the years into what it has become today.
Evolution of podcasts
Today, there has been a major shift in the way we consume media. With lower retention rates and reliability on visual content over voice, consumers would much prefer content they can view. This does not mean that audio-based podcasts are not popular themselves. The Indian market certainly enjoys its audio-based podcasts. This can be confirmed by a study wherein India has emerged as the third-largest podcast listening market, with 57.6 million monthly listeners, according to the Media and Entertainment Outlook 2020 report by PricewaterhouseCoopers.
Coming back to the new media format of podcasts, that is, video podcasts, there has been a surge in interview-based podcasts all over the internet. Podcasts such as The Joe Rogan Experience have been well received by the audience. Such podcasts revolve around having engaging and stimulating conversations with prominent personalities across the board. The added bonus is being able to view these personalities on the screen itself. Making it all the more engaging to watch.
Let us now understand the pros of starting your own video podcast. Whether you are a foodie, fashion enthusiast, or simply passionate about a certain topic, having your own podcast is something you can certainly add to your to-do list.
Let’s look at a few benefits of making a video podcast
Seeing is believing
Video podcasting has the advantage of being more immersive. This is because there is something to see as well as possibly something to do and follow along with. There is a greater chance of involvement. Let’s try and make it easier to understand. Would you rather hear someone talk about a horror story, or would you prefer supporting images/ videos to follow along with? If you picked the latter part, then trust me, you are not alone. It is human nature; we are all visual people, with no exceptions.
When people have some visual aid, they are more likely to put down their other tasks. They’ll put down their laptops and sit back and watch. Instead of doing something distracting, they’ll be pulled to view the podcast. Although, this isn’t always the case. The longer your presentation runs, the more likely they are to tune out or move on to do something else. As a result, it’s critical that you strike a balance. Short video platforms as the way to go for that. Turning your long podcast into bite-sized content makes it all the more exciting to watch. Video podcasting offers a greater potential for immersion due to its very nature.
Social media is meant for video
This pointer needs no introduction. As consumers of content, we hardly stumble upon content that is not video-based. Apart from the music we listen to, the world has progressed towards video-based content. Be it in the form of YouTube videos, OTT platforms, short video platforms, etc.
Voice-based podcasts have limited ways to get discovered. They are harder to come across, no matter how good the content may be. On top of that, you can only find such content on audio-only platforms. This eliminates the possibility of reaching out to people through other social media platforms and getting discovered.
Talking about the benefit of a video podcast, if you film a video podcast, you can use short, bite-sized clips from the hours of footage you already have. The leftover footage can be used to promote the podcast through relevant platforms. You can also use bloopers from the leftover footage and turn it into sharable content. This presents the audience with a sense of inclusivity and further increases your engagement with them.
With short-form content making a huge splash over the past few years, it is important to leverage such platforms as a medium to introduce the world to your podcast. How are video podcasts a time-saving activity, you ask? Imagine you are hosting an interview with a renowned personality. The interview runs for over an hour, maybe more, and covers some interesting topics. Instead of posting an hour-long interview wherein most users will not make it past the ten-minute mark, you can turn the content into smaller consumable clips. You can segregated these clips into episodic bite-sized short series that are intriguing and exciting for the audience. Thus, saving a lot of time by turning just one interview into attention-grabbing short clips.
Create your own video podcast on Rizzle
If you are an upcoming podcaster or someone looking to impart their knowledge through an interactive medium, look no further! Rizzle is a platform that you can leverage to create original, user-generated episodic content. Providing an ecosystem of support and an abundance of resources, you can easily create your own podcast. In case you want to take your production up a notch, do check out this blog we have, explaining various smartphone add-ons that you can invest in. It features audio recorders and microphone attachments and how one can leverage them to create videos.
A major reason why people hesitate to move from an audio-only to a video-based podcast is due to ease in production of the former over the latter. The overload of video production equipment is oftentimes daunting and overwhelming for the creators. Hence, at Rizzle, with the abundance of features, making a state-of-the-art podcast is extremely achievable.
You can spice up your podcast by using Rizzle’s suite of features such as greenscreen, picture-in-picture, thousand plus templates, AI-ML-powered features, a never-ending catalog of music, etc. This will help sprouse up your podcast. You can visit our blog on the various features that Rizzle provides its users and understand what you can utilize for your upcoming podcasts.
You can discover new podcasts on Rizzle and draw inspiration from them as well. The Cricket News Podcast is one such podcast that covers various aspects of the sport. It also covers engaging conversations between the host, featuring personalities such as Sarang Bhalerao, Kane Williamson, James Pamment, among others.
Video podcasting is one of the fastest-growing industries in the world. Today, anyone can leverage the tools available on the internet and create a video podcast with utmost ease. As discussed previously, creating a video podcast has numerous benefits and is arguably the better format when it comes to podcasting.
As a creator, there are a couple of things to keep in mind when it comes to the content of your podcast. Find the right topic and finesse it completely; try being the go-to podcaster for that specific topic, no matter how niche the topic may be. Secondly, try creating a script and jot down a few sub-categories and topics you may want to cover. Thirdly, browse through the tools available to you and select the right ones to create your final podcast. Lastly, do not hesitate and publish your podcast for the world to witness.
So, if you find yourself tempted and motivated to create a podcast, go download the Rizzle app now and get started on your podcast journey today!